Built on a higher standard
We exist to give athletes a partner as committed to their future as they are.
Why we started
Westover Sports Group was founded on a simple belief: elite athletes deserve representation that is not only exceptional, but built on the belief that good people matter.
Alex Westover, our founder, started WSG to give every type of athlete — from those “going pro” to those already chasing world titles — support that extends beyond signing contracts. True support to gain access to resources, opportunities, and genuine connection that extend far beyond the narrow confines of a single sport, brand, or organization.
What sets us apart is simple: excellent communication, good-faith operations, and a relentless search for real value on the athlete's behalf — always understanding the person behind the deal, so they're supported through anything life throws their way.
What drives us
The immutable belief that when you have a good team supporting good people, anything is possible.
It's why we treat every athlete as a partner, not a portfolio — investing in the person first and trusting the results to follow.
When the people are right and the support is real, the wins take care of themselves.
What we stand for
Integrity
Straight talk and clean dealing, every time.
Excellence
We hold ourselves to the standard we ask of our athletes.
Loyalty
We're in your corner for the whole career, not one deal.
The Human Element
We see the person behind the athlete — supporting the whole human, not just the business of sport.
